If you run a small business then securing media coverage can be the key to success, you could sell the best cakes in the world but if no one knows you exist they aren’t going to be able to buy them. However, securing media coverage takes time and as a small business it is likely that this task will fall to you which is why having an easy-to-follow strategy in place is important.

PR is a strategic communication process that organisations and individuals use to create a favourable public perception and generate goodwill. Effective PR helps build trust, credibility, and a positive public image, which, in turn, can contribute to the success and sustainability of a business.

Digital PR plays an important role within our online experience - it is the practice of using digital tools to manage and enhance a brand's reputation, visibility, and relationships. These tools are utilised to communicate, engage, and build relationships with a brand’s target audience, media outlets, influencers, and online communities.

In today's highly competitive market, establishing a solid presence for your jewellery brand to succeed is of utmost importance. Communicating your brand's message effectively to the right audience is essential to producing excellent designs.

Running a business in today's world is tough. There's so much competition out there, and it can take effort to make your mark. Public Relations (PR) plays a vital importance in this. Public relations involves more than simply ensuring that individuals have a favourable opinion of your company - it is a method for promoting the growth of your business.

The seamless integration of marketing and PR is an indispensable element of achieving success in today's business landscape. Companies can establish a robust brand identity, cultivate genuine relationships with their intended audience, and achieve sustained prosperity through the harmonious integration of these two areas of expertise.

In today's rapidly changing landscape driven by digitization and technological advancements. Public relations (PR) holds a critical role for businesses looking to thrive amidst stiff competition. The emergence of social media channels and online communication mediums has placed greater emphasis on cultivating a strong digital PR strategy.

In the age of digital marketing, explainer videos are versatile content to boost your PR and advertising strategy. From building relationships through press releases and emails to reaching a wider audience through social media, explainers are quick and compelling content to deliver your messages.

As a small business owner, it’s likely you’re responsible for all your own marketing – not to mention IT, book-keeping, recruitment… the list goes on. But you may be new to PR – which, if you have things to shout about, can be a great way to raise awareness of what you do and, ultimately, build your business.

Are you a physician, a psychologist, or a mind and body coach? What tools do you use for promoting yourself? The competition in the industry is high, and it is not enough just to run an Instagram blog to win your audience. Building a powerful personal brand is a more complex process. One of its parts is the work with media and podcasts. Why is it worth your time?

Have you ever wondered why some executives at the same level as you have a large following on social media or have more engagement on their posts? Or why they are often interviewed by top publications and reputable journalists? The simple answer is that they have established a strong brand, and a strong brand is the gift that keeps giving.

Media coverage is the most powerful form of marketing activity available, putting more potential clients in front of your business than anything else. But there’s a twist - although it should, being in the media might not work for every business owner or even happen, and there’s a good reason for this. Big hint – it’s not about the journalists or the state of the media.