7 Expert Tips for Integrating Explainer Videos into Your PR and Advertising Strategy
Integrating explainer videos can be an excellent strategy for businesses of all fields and sizes to maximize their marketing strategies. From startups to large companies, explainer videos can be engaging animated ads and have the ability to deliver messages compellingly.
An expert in video marketing and the CEO of an explainer video company, Andre Oentoro, shares some tips for leveraging explainer videos into a business PR and advertising strategy. We’ve curated the essentials in the following discussions!
#1. Keep Your Video Short and Crisp
When it comes to explainer videos, maintaining a good length is important. Your explainer video should be concise and convey vital messages that explain your brand or product using compelling narratives and visuals.
There have been some studies to identify the suitable length for explainer videos. The safest option is to keep it one to two minutes long. Longer than two minutes, audiences most likely will lose engagement. You can leverage video tools to help you produce compelling video content.
#2. Focus on Delivering Solutions and Benefits
Explainer videos should include information about your brand or product. Within a short minutes, you can focus on delivering product benefits and how it can benefit customers in the short or long run.
Start by identifying the target customer’s pain point. Showcase your product as a game-changer that can help customers solve their problems. You can explain how your product works and deliver its benefits.
It’s also best not to distract audiences with unnecessary information. Things you need to avoid include excessive details, lengthy introductions, overly salesy language, and complex terminology. Also, avoid redundancy and explain company history in detail, as they can make your script ineffective.
#3. Optimize for Different Platforms
One of the best traits of explainer videos is their versatility. You can use explainer videos for multiple platforms, including social media and other marketing channels. Sharing your explainer videos on various online platforms can help you broaden your reach.
Make sure to optimize based on social channels as each channel has its own character. For example, LeadLearnLeap, an animated book review channel, is solely focused on YouTube marketing because they will only do business on YouTube.
Moreover, video optimization is necessary to boost your explainer’s visibility. Whether you post it on YouTube, LinkedIn, or other platforms, ensuring video SEO, such as metadata, thumbnail, subtitles, and video sitemap are essential.
#4. Consider Leveraging Paid Ads
If you want a quick and significant result, consider using paid ads on the platforms where you can find your potential buyers. The targeted and automated systems of paid advertising help you get your content across to broader and more relevant audiences.
For B2B companies, spending a budget on LinkedIn Ads, Search Engine Marketing (SEM), and Account-Based Marketing (ABM) can be more effective. Meanwhile, B2C companies can leverage paid ads on mainstream social media.
Some of the best-paid ad services on social media include Facebook Ads, Instagram Ads, Google Shopping Ads, and YouTube Ads. Those major platforms accept video content well, so your explainer videos can be an excellent tool to reach potential buyers.
#5. Add Visuals to Your Website
A website holds a crucial role in PR and advertising. It provides a centralized platform where people, including your target customers, learn about your company, products, or services. A well-designed website can enhance your company’s credibility and build audience trust.
Explainer videos can provide information and add a visual aesthetic to your website. You can put explainer videos on a landing page, product pages, and an About Us section, establishing and reinforcing your brand identity.
In the case of PR and media coverage, your website can have a dedicated space for press releases, interviews, news articles, and testimonials. You can enhance your PR effort by using explainer videos to complement those cases.
#6. Use Explainer Videos for Press Releases
Continuing the previous point, using explainer videos for press releases can enhance your communication efforts with internet users. Visual content is also more engaging and impactful to growing brand awareness, building trust and loyalty, and expand audience reach.
You can make a press release of your new product or service by incorporating an explainer video in your written post. Create an attention-grabbing headline and well-written content to impress audiences and journalists.
Share your press release with relevant journalists, media outlets, or influencers. Consider sending a personalized email and including a direct link to your press release. You can emphasize the presence of your explainer video and its value for their coverage.
#7. Enhance Email Marketing
Incorporating explainer videos in email marketing can be a great strategy to enhance its performance. You can use a play button overlay on the thumbnail image to indicate that your email content is video. A play button overlay is a visual cue that prompts recipients to click on your content.
Moreover, keep your email copy concise and compelling. Write personalized content so you don't get flagged as a phishing attack. Use a clear and enticing subject line to increase open rates. You can also mention the video in the email subject to indicate that you have visual content to show.
On top of that, leverage personalization and segmentation in your email marketing. It’s always best to address recipients by name and use relevant data to tailor the video content to their interests, preferences, or purchase history. Finally, close your email with a clear CTA.
Takeaway
In the age of digital marketing, explainer videos are versatile content to boost your PR and advertising strategy. From building relationships through press releases and emails to reaching a wider audience through social media, explainers are quick and compelling content to deliver your messages.
The above points are some tips from the expert to take benefits of explainer videos for PR and advertising purposes. Ensure that your explainer videos are high-quality, concise, and compelling to capture customers and stay ahead of the curve in today’s competitive market.
