When the competitive arena is full of content, overload and content burnout make it harder than ever to reach a consumer. Even if you are able to reach them, viewer retention is a constant battle. Traditional media is ideal for SEO, but one format outpaces other forms of content. Video enters the fray and easily takes the title of heavyweight champion. Why is video so valuable?

When you start creating a brand on the internet, things can be confusing. You’re not sure what search terms you’ll be able to rank for on search engines and there is a lot of traffic to compete against online. It’s important that once you’ve established your brand’s identity, you continue to design the brand through style and campaign optimization.

Emails are a powerful weapon to have in your marketing arsenal. Read on to find why. In the social media-obsessed 21st century, the humble email is easy to overlook in a marketing strategy. But even though they are one of the older forms of digital marketing communication, they remain just as relevant – and valuable – today.

During the pandemic, many individuals lost their jobs and developed several ways to expand their creativity with bringing in an income for their household. Though we are no longer in that stage of the pandemic, there may still be a need for individuals to find ways to become creative with bringing in an income.

Are you struggling to move your business forward? Do you feel like you’re trying everything humanly possible, but for some reason, you’re not quite managing to achieve your growth goals? You’re not alone. It’s not exactly easy at the moment, with so many challenges facing business owners in the current financial climate.

We all absolutely love promoting our brands on social media. And it's one of the biggest ways to get exposure and gain brand recognition during this digital age. Whether it's Instagram, Facebook, TikTok, or YouTube, social media has become a leader in customer engagement. However, there are other ways to promote our brands outside of social media.

If you're thinking of going into business with a friend or intimate partner, you may have been dwelling on the potential pitfalls. But what about the positives? Are there any? Is it ever a good idea to mix your personal and professional life?

A brand is about communicating who you are and the direction you want your company to take. To identify what your core values are think about the below questions, not only will this inform your brand identity it will keep you focused on your goals.

Are you looking for ways to market your online business? If so, you're in luck. There are a number of effective marketing strategies you can use to reach your target audience and increase traffic to your website. In this blog post, we will discuss five of the most popular marketing strategies for your online business.

The main purpose of hiring an SEO agency is to increase the number of visitors coming to your website every month. This is something that every business owner is going to tell the team they want. Outsourcing will allow you to focus on elements such as page speed and backlinks.

SaaS (Software as a Service) is the process of increasing the organic traffic for your company's website by earning top rankings on relevant keywords. This is used as a successful and must-have marketing strategy as it not only accompanies the decision process but it also works with the content they need at that time and stage of the process.

You can be heard from many marketers that quality content is the key to success. And that’s true, content is crucial to grow your website traffic and conversions. According to Demand metric «70% of people would rather get information about a company or learn something from a brand’s blog, rather than from a traditional advertisement».

So you have recently set up as a Virtual Assistant. You’ve checked all the boxes on your set-up checklist, got all your software ready, decided your rates, designed your logo, you’re ready to go and now all you need is some clients. But where from?

Starting a new business is like a roller coaster ride! You are incredibly excited one moment and a bag of nerves the next. Now that you have created a formidable product or service, it’s time to move on to the next step and market your business.

Clipart is a set of vector graphics, which cover a one particular topic. The popularity of clipart is rising today, so too does the income of artists who create and sell them online. There are many sites that allow you to upload your graphics and sell them.

Improving your website SEO is essential for ensuring business success online. SEO ensures your website can be found by the right people so that you can win more visitors, higher engagement levels, and the chance to convert more users into customers. In this article, we will be looking at 5 ways you can improve your website’s SEO to help your business succeed in an online world.

Media coverage is the most powerful form of marketing activity available, putting more potential clients in front of your business than anything else. But there’s a twist - although it should, being in the media might not work for every business owner or even happen, and there’s a good reason for this. Big hint – it’s not about the journalists or the state of the media.

Media coverage is the most powerful form of marketing activity available, putting more potential clients in front of your business than anything else. But there’s a twist - although it should, being in the media might not work for every business owner or even happen, and there’s a good reason for this. Big hint – it’s not about the journalists or the state of the media.

One of the things we encourage everyone to be doing from their website is to build an email list to send out email newsletters to. You can do this through offering a free resource for them to sign up for, or suggesting they subscribe to your blog so they don’t miss out on a fantastic post. You might run a challenge, course or event that they have to sign up to attend.

Marketing automation can take over your daily tasks by helping to bring you traffic that is likely to convert. But what is marketing automation exactly, and how will it help your company’s overall ROI?