Postal scams aren’t uncommon. In fact, 49% of people targeted by scammers have been on the end of a malicious parcel delivery scam. With more services being direct to our doors, there’s plenty of ways that scammers can try to capitalise on these occasions.

In the age of digital prominence, the battle between social media and direct mail services as marketing channels intensifies. But instead of seeing them as contestants, marketers can embrace the benefits of each and fuse them in a bullet-proof marketing campaign that touches upon all customer points.

When it comes to getting the most out of your money, ensuring you’re funding your marketing campaigns right is crucial.