"Oversubscribed" by Daniel Priestley
This book is an essential read for anyone looking to transform their business into one that customers can't resist. In a world where competition is fierce and consumer choices are overwhelming, this guide stands out by offering practical and actionable advice to ensure your business is always in high demand.
The author clearly explains how some businesses manage to create a buzz that makes customers eagerly queue up to buy their products or services. The book's core message is about creating scarcity and desire, flipping the usual business model on its head. Instead of businesses chasing customers, Daniel Priestley teaches how to make customers chase after businesses.
Oversubscribed is more than just a business book; it’s a blueprint for creating a magnetic business that attracts and retains loyal customers. Perfect for entrepreneurs, marketers, and business leaders, this book is a valuable resource for anyone aiming to make their business stand out in a crowded marketplace.
You can find more information about the author and buy the book here - https://www.amazon.co.uk/Oversubscribed-How-People-Lining-Business/dp/0857088254
