"Marketing Strategy" by Jenna Tiffany
Jenna Tiffany’s ‘Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing’ is an essential guide for anyone tasked with crafting a marketing strategy. The book is a treasure trove of practical insights, tools, and models that help readers navigate the complexities of marketing strategy with confidence and competence.
The author, an award-winning thought leader, adeptly explains the importance of having a robust marketing strategy and provides a comprehensive framework for creating, implementing, and measuring its success. The book's strength lies in its practical approach; it is filled with global examples and case studies that bring theoretical concepts to life.
The author offers actionable advice and tasks throughout the chapters, which help readers cement their understanding and build a step-by-step framework for their own marketing strategies.
You can find more information about the author and buy the book here - https://www.koganpage.com/marketing-communications/marketing-strategy-9781789667417
