When you start creating a brand on the internet, things can be confusing. You’re not sure what search terms you’ll be able to rank for on search engines and there is a lot of traffic to compete against online. It’s important that once you’ve established your brand’s identity, you continue to design the brand through style and campaign optimization.

Emails are a powerful weapon to have in your marketing arsenal. Read on to find why. In the social media-obsessed 21st century, the humble email is easy to overlook in a marketing strategy. But even though they are one of the older forms of digital marketing communication, they remain just as relevant – and valuable – today.

According to the international labour foundation, 169 million migrant workers exist globally, most located in the developed world and comprise one of the most vulnerable workers worldwide. They often leave their home countries for better economic opportunities but often find themselves in situations of exploitation and abuse.

To make sure you are making the most of all elements of copy on your website, here are five areas to consider and, remember, even small edits can make a big difference to readability, SEO, user experience and time spent on your site.

Building a business from the ground up requires substantial hard work, and seeing it succeed offers a tremendous sense of pride in what you’ve accomplished. Is it any surprise then that a whopping 316,310 UK businesses ceased trading in 2020 alone, according to the Office for National Statistics (ONS)?

When you start a business, it becomes a part of your life, so it becomes very hard to let go of it. The problem is that a business idea isn't nearly enough. There's a role money and adequate "know-how" has to play in the success of a business. And the lack of that has seen many start-ups struggle to scale past the first two years of their existence.

During the pandemic, many individuals lost their jobs and developed several ways to expand their creativity with bringing in an income for their household. Though we are no longer in that stage of the pandemic, there may still be a need for individuals to find ways to become creative with bringing in an income.

Are you struggling to move your business forward? Do you feel like you’re trying everything humanly possible, but for some reason, you’re not quite managing to achieve your growth goals? You’re not alone. It’s not exactly easy at the moment, with so many challenges facing business owners in the current financial climate.

When it comes to the crypto market, its volatile nature is a fact that cannot be ignored. The price of a cryptocurrency can move up or down at any time. And there are certain factors responsible for this. Understanding these factors that influence its market price can help you decide whether to invest in it, trade it, or continue watching its developments.

We all absolutely love promoting our brands on social media. And it's one of the biggest ways to get exposure and gain brand recognition during this digital age. Whether it's Instagram, Facebook, TikTok, or YouTube, social media has become a leader in customer engagement. However, there are other ways to promote our brands outside of social media.

You've worked hard to secure a new client, build a relationship and provide the service. You issue the invoice and wait expectantly as the due date approaches and sails past. If you're worried about broaching the subject of late payment, here are some things to remember...