What this photo says about you, is so important - are you personable, professional, fun, trustworthy? It takes about two seconds for people to make a decision, whether they like you and are going to use you and your services or not.

A cyberattack can cost you more than money. Dealing with the fallout of a security breach or fraud case creates a lot of stress and can divert your attention from important day-to-day activities that keep your business moving forward.

Agencies that manage pay-per-click advertising campaigns for their clients want the client to continue paying them, so they may show them metrics that highlight what a good job they are doing, rather than metrics that help them properly evaluate the benefits of continuing the service.

Operating a successful small business takes a lot of work and determination, but keeping your business thriving during the pandemic takes even more effort.

Most people have it in them to write a book, fiction or non-fiction. Writing a book is a process and here is one to follow from an article from Writers Digest in March 2012, which I have saved among my favourites.

When you have a great website, you need to find the right words to match the style and the brand created. And the more you look at other websites you will realise that less is more ­ well, more or less anyway.