Starting a small business, whether it’s becoming a business consultant, mindfulness coach, yoga instructor, manufacturer, reseller or retailer of goods, or something else such as in my case becoming an author and public speaker, can seem overwhelming. This is probably because many people do this while working a full or part-time job or have other responsibilities.

New ways to earn on Squarespace, monetize your videos and other exclusive content with Member Areas. Yes, it’s true. According to this blog from Square Websites, you can now earn on your exclusive content on Squarespace – such as blogs, vlogs, newsletters, online classes, tutorials, etc.

From social media marketing to link building and SEO, digital marketing should be an important part of every small business' marketing plan. This article will give you some top tips for how to succeed with your small business' digital marketing.

Small business owners, did you realise that stock imagery can actually damage your brand? You want to build connection and trust with potential clients and customers, so you need to show the real you and your business.

What this photo says about you, is so important - are you personable, professional, fun, trustworthy? It takes about two seconds for people to make a decision, whether they like you and are going to use you and your services or not.

The most direct approach is to draw consumers’ attention to a habit and jolt them out of their behaviour. The key of success is to target communications to the moment or place this automatic behaviour happens.

Brand inspiration can manifest itself from anywhere or anything.