Small business owners, did you realise that stock imagery can actually damage your brand? You want to build connection and trust with potential clients and customers, so you need to show the real you and your business.

What this photo says about you, is so important - are you personable, professional, fun, trustworthy? It takes about two seconds for people to make a decision, whether they like you and are going to use you and your services or not.

The most direct approach is to draw consumers’ attention to a habit and jolt them out of their behaviour. The key of success is to target communications to the moment or place this automatic behaviour happens.

Brand inspiration can manifest itself from anywhere or anything.