How To Use AI To Boost Your Landing Page Conversions
Conventional marketing efforts have taken a dip, thanks to the onset of AI. It has already resulted in radical transformations in all areas. While technology is blamed for killing jobs, it has been on a steady rise, credited to the prompt results that it generates. On similar lines, in this article, we discuss how AI can empower your landing page conversions and bring more profits than traditional tactics.
In the dynamic world of technology, artificial intelligence (AI) has emerged as a catalyst for growth. Technology acts like a witty friend who has answers to almost all questions and can deeply influence the thoughts of others. A well-crafted landing page with an AI strategy can persuade customers to act without a whole army of experts.
This blog is a snapshot of how using AI can escalate your landing page conversions and also lend you some landing page design tips which will assist you in producing visually appealing elements. But before jumping into how AI tools can disrupt the conversion rate, let's understand a landing page.
What is a Landing Page and Why is it Important?
In digital marketing, a landing page is a standalone page that is created to achieve a higher conversion rate by influencing customers' decisions. With it, the business aims to achieve its objective of adding more products to the cart, subscribing to a newsletter, or filling out a form. It is a way to capture information that could be of some business value.
How can Artificial Intelligence Perk Up Your Conversion Rates?
AI helps you simplify various aspects of your landing page with its intelligent, proven solutions. Here, we discuss some of these major aspects and how AI makes them easy for us.
Finding Keywords
Finding holistic keywords that can generate conversions is the dream of many SEO experts. However, primary research on Google can let you master the target audience's intent, but not exact phrases. Hence, you can use many specific AI tools, making this time-consuming task easy. All you have to do is strike a balance between long-tail and short-tail keywords.
AI can delve into the key phrases that matter most. And provide relevant and accurate suggestions per your industry trends, audience, and niche.
It can help you analyze the performance of difficult keywords and find the optimal one for your landing page.
AI Tools for Keyword Research
SE Ranking, Writesonic, Chat GPT, Google Keyword Planner, & Semrush
Personalized Content
Remember the last time you searched a query on the internet and could not find what you were looking for, and you got frustrated and moved on to another site? Similar things happen with your customers. So, to reduce the bounce rate and friction, AI can generate personalized content for you with the correct prompts.
AI can help you write high-quality, relevant content that improves conversion rates.
It can also help in the process of designing the landing page.
Tools that can remove content blocks
Smart Copy, Headsmith and Headline, Google Bard, Sudowrite, Rytr
Testing
Now that you have harnessed the power of AI in creating landing pages, the time is ripe to test it on several parameters like customer intent, visitor action, etc. For this, you must brace yourself for a task that can help you make necessary changes, and that is A/B testing. It is an essential part of every digital marketer's toolkit.
The traditional testing methods are time-consuming, labor-intensive, and require continuous measuring and analysis. However, AI-powered testing is prompt, precise, and gives you a deeper understanding of your audience and better marketing outcomes.
It allows simultaneous testing of multiple variables, thus boosting your process speed.
AI algorithms can understand complex data and provide deep cause-and-effect relationships between the variables, thereby helping you make better decisions.
Tools that help in A/B testing
AB Tasty, VWO, Google Optimize, etc. are tools that can significantly test & charge up your landing pages.
Increase User Engagement
AI-driven recommendations have become a cornerstone for many strategies. Recent research by Forrester suggests that an AI-driven personalization strategy has reshaped the customer experience and will continue to do so. Moreover, the study highlights that no less than 10% of companies will reroute their investments toward AI-driven digital content creation in the upcoming years.
Keeping these statistics in mind, we can claim that with this tool, you can navigate users with a great experience. It even increases the likelihood of them taking actions like purchasing your products, signing newsletters, subscribing to your blog or channel, etc.
AI-driven chatbots have natural language processing to provide users with a personalized response, thereby increasing the interaction with the pages.
AI chatbots quickly identify customer behavior and pain points and provide actionable strategies.
Tools that improve user engagement
Drift and Intercom are the best tools to generate user engagement.
Best Practices for Boosting Landing Page Conversions
While this kitty of tools can make you stand out in the digital marketing world, there are some prerequisites to follow while using AI for effective outcomes:
While doing A/B testing, focus on one goal at a time; otherwise, the results won’t be sound.
AI can provide deep insights about business, but it can’t be a substitute for humans. Hence, interpret the results keeping in mind the audience’s behavior and preferences.
AI requires data to make accurate decisions. Feed your AI tool with lots of data to get better insight.
Ensure Your Conversions with AI
Incorporating AI technologies into your landing page could be a game-changer strategy, as it offers real-time insights about customer demographics and predictive analysis. With it, you can learn the factors that impact customer behavior, write personalized content, evaluate our objectives, and do much more in a jiffy. They are way above the traditional methods and will let you bypass your competitors if used optimally.
